Copywriting
Energetic and powerful copy delivered quickly and in-step with the latest SEO trends.
Thousands of words written to capture strategic Calls To Action, inform and entertain a target audience, and create emotional resonance with your brand.
Voice, Narrative, Audience.
These elements ensure your copy reflects your unique tone and style, your strategy and objectives, and considers reader perspective.
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Voice
Your business has a voice; tone and a style that leaves your clients and customers with a conscious and unconscious impression. Establishing voice is vital to forge your place within the marketplace, the online universe, and across your organisation. As Dolly Parton said, figure out who you are, and do it on purpose.
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Narrative
Does your copy reflect your intentions and objectives? Does it send a clear, concise message that drives your customers to take action aligned with your objectives? Reader focus is precious and temperamental, and your copy needs to work hard to maintain it. Content should work in-step with your overall strategy and mission.
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Audience
Who are your readers, what do they want, and how do they feel about wanting it? Your copy does not exist in a vacuum. It is a direct line to the people trying to find a solution – your solution – to their problem. Good copy should be transactional: their focus, for your insight. Copy isn’t a speech, it’s a conversation.
